I'm Henrik. I build things and write about them.
I've spent 15 years shipping products across AI, IoT, and SaaS, including one that got acquired. If you're trying to figure out where AI actually fits in your product or business, have a read. Or get in touch.
The One Place You Want Your AI to Hallucinate
An idea for founders: enterprise software traps its value behind the security gate, and fake data is how you let a prospect feel it first.
Peer-reviewed knowledge
Remember Aardvark and ChaCha, the old human search engines? I keep wondering if AI could bring back a version, somewhere outside your network to ask 'does this actually make sense?'
Digital gardening
Last week, I stumbled upon an article from Maggie Appleton about digital gardens. It made me redesign my website.
tended 6 months agoRunning an autonomous marketing agent
I built an autonomous marketing agent twice. First with Anthropic's Managed Agents API, then rebuilt it in n8n. The interesting lesson wasn't about the AI, it was about the plumbing.
tended 5 months agoDocumentation is free
The biggest headache, whether you run a small startup or a big corporation, has always been documentation.
tended 6 months agoSounding-board calls, advisory, the occasional speaking gig.
I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.