I'm Henrik. I build things and write about them.

I've spent 15 years shipping products across AI, IoT, and SaaS, including one that got acquired. If you're trying to figure out where AI actually fits in your product or business, have a read. Or get in touch.

Marker sketch of an open notebook with product doodles
Latest issue
No 028
Published 29 May 2026
From the Substack

10,000 Small Businesses

The startup system is built to produce one unicorn. AI makes the case for the opposite: ten thousand small businesses run by people who already understand the problem, finally with the advisor they never had.

Sounding-board calls, advisory, the occasional speaking gig.

I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.

Work with me No deck. Just an inbox: henrik@holenventures.com