I'm Henrik. I build things and write about them.
Products across AI, IoT, and SaaS, including one that got acquired. Writing about the parts of product building that AI changed and the parts it didn't.
From the Substack
The Friction That Works Best Is the Friction People Like Least
Every product instinct says remove friction. But as AI makes products invisible, the interesting design problem flips: where do you deliberately add it, and why?
Sounding-board calls, advisory, the occasional speaking gig.
I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.
Work with me
No deck. Just an inbox: henrik@holenventures.com