I'm Henrik. I build things and write about them.
I've spent 15 years shipping products across AI, IoT, and SaaS, including one that got acquired. If you're trying to figure out where AI actually fits in your product or business, have a read. Or get in touch.
AI is as big as the internet, but with an off switch
What are the implications when your AI infrastructure is controlled by a foreign power? A US export order took a live model offline overnight, and Europe keeps treating sovereignty as a procurement problem.
Peer-reviewed knowledge
Remember Aardvark and ChaCha, the old human search engines? I keep wondering if AI could bring back a version, somewhere outside your network to ask 'does this actually make sense?'
Add PII detection for extra safety
Wired OpenAI's privacy-filter into Claude Code as a pre-push hook, about 150 lines of TypeScript. A small example of a bigger idea: you can let AI write the code if you build the checks around it.
tended 8 weeks agoRunning an autonomous marketing agent
I built an autonomous marketing agent twice. First with Anthropic's Managed Agents API, then rebuilt it in n8n. The interesting lesson wasn't about the AI, it was about the plumbing.
tended 3 weeks agoBuilding StackCLI
I wanted to schedule Substack Notes from the terminal because I didn't want Substack open while I was working. Substack doesn't have an API, which made it interesting.
tended 6 weeks agoAI is as big as the internet, but with an off switch
→ 10 Jun 2026How Your AI Actually Works
→ 03 Jun 2026Build a Marketing Agent That Tells You What to Work On Each Week
→ 29 May 202610,000 Small Businesses
→ 15 May 2026The Friction That Works Best Is the Friction People Like Least
→Sounding-board calls, advisory, the occasional speaking gig.
I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.