I'm Henrik. I build things and write about them.
I've spent 15 years shipping products across AI, IoT, and SaaS, including one that got acquired. If you're trying to figure out where AI actually fits in your product or business, have a read. Or get in touch.
From the Substack
Build a Marketing Agent That Tells You What to Work On Each Week
I rebuilt my marketing agent from Anthropic's Managed Agents API into a visual n8n workflow. Here's how to build one that senses your traffic, checks whether AI assistants recommend your product, and hands you three prioritised actions every week.
03 Jun 2026
Build a Marketing Agent That Tells You What to Work On Each Week
→ 29 May 202610,000 Small Businesses
→ 15 May 2026The Friction That Works Best Is the Friction People Like Least
→ 06 May 2026What Do You Do While You Measure?
→ 30 Apr 2026Goals, Not Tasks: What Actually Makes an AI Agent
→Sounding-board calls, advisory, the occasional speaking gig.
I take on a few advisory engagements at a time, especially around AI-era product growth. If you're stuck on positioning, distribution, or what to ship next, an hour of pushback usually beats a week of staring at a doc.
Work with me
No deck. Just an inbox: henrik@holenventures.com